More Pretty…

March 18th, 2009 Chris Posted in Web Site | No Comments »

Last week I went to a conference for users of the CRM package we use here at Engage. It’s called Infusion and in the last couple of years it gathered a base of over 2500 small businesses.

I say CRM but it’s really much more and provided an integrated platform for our marketing, sales, ecommerce, etc… And the conference was fantastic with lots of great info on Internet marketing (using their tool of course…).

I was pretty excited by the almost 100% improvement in our Newsletter landing page conversion rates as I mentioned last week. Then, at this conference, I got even more ideas of how to improve it.

So off to work I went and made the following changes:

Specifically, as you see above, we did two things:

1. We moved the sign-up box to the top on the right so that it was above the fold. That is, it could be seen without scrolling down. We also put a red box around it to make sure it stands out.

2. We put the benefits on a coloured background to make them stand out.

The other thing you’ll notice is that the page isn’t particularly pretty, just more pretty than it used to be. You are witnessing the extreme limits of my graphic design capability. But it’s pretty to the user in that it gets their attention and gets them to focus on the key benefits to them as well as their call to action. Even if it’s not that slick graphics-wise.

OK – so what are the results… Well, according to Google the new page is converting 40% more than the previous revision (which was performing 100% better than the original).

All pretty simple changes to make the page, well, more pretty.

The other lesson here is to continue to come up with variations, test and measure the results. It’s amazing what an hour invested here or there on a little experimentation can do for your results.

C.