I have seen the future…

December 11th, 2008 Chris Posted in Web Site | No Comments »

I’ve been itching to update our web page. Trying to make it more interactive, more engaging. Generally to help people get to the information they need faster and take the next step in engaging…

I’m a big proponent of seeking inspiration from industry leaders (surely not blatant copying…). The other day I came across one of the most brilliant ways of helping your prospects find what they need and get engaged with you on a personal level…

It was done by a guy named Ford Saeks who is one of the leading internet marketing guys for small business and entrepreneurs. His home page treatment is brilliant: http://www.profitrichresults.com.

Every one’s using flash but I thought the marriage of video, engaging graphics and a clear call to action was unique.

You want a good test: go to Ford’s home page, then go to your home page. When I did it I was blown away by how unintuitive it was without the video and clear “do this now” direction.

We must copy his approach. In fact, I pledge to have something done like this within three months. Feel free to keep me honest!

C.